Last Monday, I sat in my co-working space, enjoying the quiet. While there hadn’t been announced a lockdown by this point, the stats were horrific, and we knew it was coming.

That morning, we’d called our family support network and said we didn’t think it was safe for them to look after our children while schools were still open. We don’t think it's safe for our children to see grandparents, even in a childcare bubble.

Which leaves us homeschooling two primary school children, and working full time. From a small house with no spare office space.

This lockdown is different

Last lockdown, I went…


If you want to become a content manager, you’ll probably need to know where being a content writer stops and being a content manager starts. A content writer will do the writing of the content. Putting the words and images together, along with any SEO. A content manager will say where that content goes, how it is to be reused across platforms, makes sure all the links work and monitor how well it works as a piece of marketing.

There’s lots more to being a content manager, like website management, newsletters, seeing the bigger picture but that’s the general gist of it.

It’s a good job to have because you get to see content through its full cycle, write, edit and, if you specialise in membership platforms as I do, then you get to see some wonderful apps and solve lots of problems.

Skills you need to be a content manager

First of all, you do need to have good content writing skills for content management. …


As a content writer, I’m pretty lucky in that I get to learn some nifty things from my clients all the time.

This learning comes in two ways — research and experience.

I get to write lots of blog copy, websites and sales pages, which means I get to do lots of lovely research around subjects.

Like recently, for example, I’ve been writing a lot of copy for startups. I’ve learned lots about the world of seed funding and exciting new apps in development. Or the clients who send me off to find out stats on women in leadership. …


Since the whole of the UK has swapped their summer beach holiday for sitting in a field this year, I thought I might share some of my camping advice for those about to list their tent on eBay next week. Just in case, you know, the whole not being able to travel thing stretches out a bit longer than planned.

Holidays as a kid were spent camping in Yorkshire. It sounds all magical and Famous Five-esque, but I am from Yorkshire.

My mum had this long, yellowed sheet of paper that she used as the annual checklist for emptying the…


I’d love to sit and laugh at the non-dramas of my teenage diary. Chuckle at what I thought was world-ending and smile at my almost total freedom. But I never kept a teenage diary.

This is because my PITB brother found the diary of 12-year-old me hidden behind the lip of my wardrobe door and mortified me by reading it out. I mean, who would look in a hidden lip behind a hole in a wall that few people walk into?

So I never kept a diary or journal after then even though I desperately wanted to. It was one…


I’d been staring at the screen for about 20 minutes before I gave up and went back to writing a blog for a client. It was excruciating. I’d got all my research notes in front of me, and the copy was part of a series. It was going to pretty much write itself.

All I needed to do was add some words in the right order and blam! I could get on with my day.

But every line I put on the page was utter shite. I’d deleted about ten versions already and several more first lines that went nowhere…


I had an interesting conversation this week with a PR-friend of mine about the nuances of coverage for more experimental, underground music. About why it’s trickier now to get seen if you’re a band trying to break new ground. And it led me to think about how independent labels specifically need to have a solid SEO and online content plan for their business.

I’m talking specifically about indie record labels because that’s the conversation I was having. But this can be easily applied to many other industries. I’ll pick out the key points at the end.

The other reason this…


Over the past couple of weeks, a number of big brands have pulled their ad spend from Facebook. But how can you do business if you don’t want to use Facebook?

Can you think of a business owner who actively likes Facebook? Or what it stands for? Yet most small businesses have a Facebook pixel on their website, use Ads Manager, have an Instagram profile and are likely to be on WhatsApp too.

The platform is so intrinsically linked to business building that it’s pretty impossible to build an audience without coming in contact with the business in one way…

Fiona Brennan

Content writer by day, fiction writer by night.

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