Have you ever done work and felt a kind of out of body experience? That feeling where your brain has taken over and the thing you are doing seems to have done itself? There are times when I’m so in the middle of writing that it feels like I’m not…

It’s a hard decision to make for a self-employed person: to take or not take your laptop on holiday. Just in case. That last bit of work to be done. If something goes wrong. Or because you need to be seen to be there all of the time. There is…

A couple of years ago, I was doing some research for a coaching client. They wanted to put a new lead magnet together and improve on how they welcomed new subscribers to their world. …

If you want to communicate an idea to people then it’s best to tell a story. We pass down tradition and history through stories. We’re told stories from the moment we enter the world. Our parents tell us fairy tales that were written long ago. …

No matter how great we are at what we do, we still need someone from the outside to look in and point out the bleedin’ obvious to us. Even with the best self-awareness, we cannot see ourselves and our businesses from the outside. — Every morning, when I drive home…

It may seem controversial but having a big email list could be damaging to your business. I asked Kate Hills, Make It British owner, why she found a big list so much of a pain. Her reply was “try segmenting 90,000 people in any meaningful way to sell.” The way…

LinkedIn is a powerful way to get leads for your business. It’s also a growing social media platform. And because most of the people you connect with on there have some kind of real-life connection to you, then it’s going to supercharge your content. However, you need a content strategy…

For a long time, I have disliked generic content advice on the internet and therefore have avoided dishing any out. Things like: Write a blog once a week Post every day on social media Use these high-performing hashtags Send this many emails this frequently The problem with this kind of…

If you’re short on time and you want the best for your content marketing it’s worth looking at whether an SEO strategy or a content strategy is best for your business. Both a content strategy and an SEO strategy can overlap. It can at times seem like the same thing…